JEEP RECREATES ‘GROUNDHOG DAY’ FOR SUPER BOWL 2020

Fiat Chrysler Chief Marketing Office Olivier Francois says “What is incredible here is that obviously we got Bill Murray to say yes to do it. This is totally a miracle,” he told CNBC. “It’s the same kind of miracle having Super Bowl Sunday falling on Groundhog Day.”

“To keep the ad as authentic as possible, it was filmed in Woodstock, Illinois, where the movie was filmed. It features the same locations as the movie as well as appearances by Murray’s brother, Brian Doyle-Murray, who played the city of Punxsutawney’s mayor, and Stephen Tobolowsky as “Needlenose Ned” Ryerson. The ad also was released at 6 a.m., when Murray woke up each day in the movie.

“Much of the ad, according to Francois, was unscripted. It was Murray, known for his improv and impulsiveness, doing what he wanted. Murray’s personality is exactly why Francois said he wanted him for a commercial for Jeep.”