Amanda Products Unveils Its Road to SEMA 2014 Story

Amanda Products is thrilled to unveil the story of its behind-the-scenes run-up to SEMA 2014. After completing a successful debut at last year’s SEMA Show and receiving a Global Media Award for the innovative SpeedHook™, Amanda Products designers couldn’t wait to get back to the drawing board to develop more exciting aftermarket products for their customers.

The first section of this story, “INSPIRATION”, documents Amanda Products’ months of conversations with offroad enthusiasts and Ultra4 and Dirt Riot offroad racers, as well as their appearance at multiple off-road events, including King of the Hammers, Jeep Beach and Cantina for the Con. They talked extensively with fans, learning about their interests and preferences. These conversations helped them determine the direction in which they wanted Amanda Products to go.

“We wanted to pull back the curtain on our design process this year,” said Robert Gruschow, President of Amanda Products, “and allow our fans to witness first-hand how we create and develop new products for the off-road marketplace. It’s been an amazing twelve months for Amanda Products and we are excited to share our design story with a larger audience.”

Two additional sections — detailing Amanda Products’ design process and prototyping effort — will be revealed in the coming weeks and as they unveil their prototypes at SEMA 2014. Follow the Amanda Products Road to SEMA 2014 at http://amandaproducts.com/sema2014/ and keep up with all the latest news on their Facebook page www.facebook.com/AmandaProductsUSA and on Amanda Products website: www.AmandaProducts.com.

Amanda Products is produced in the same environment as its parent company: Amanda Manufacturing. Founded in 1953, and acquired by the Deshler Group in 1978, Amanda Manufacturing has built a strong reputation for superior, top-quality aftermarket wire/rod parts for several industries, including automotive. They have produced more than 300 unique, quality parts – all in the USA. The company is now expanding its reach to consumers, specifically in the offroad marketplace.

More information can be found at www.AmandaManufacturing.com.