Amanda Products Introduces SpeedHook™ at JEEP BEACH 2014

On Friday, April 25, 2014, the Daytona Beach NEWS-JOURNAL wrote there were so many Jeeps on the roads it was starting to “look like a remake of ‘M.A.S.H.'”

The Amanda Products brand crew was at Jeep Beach to support the off-road community and gauge response to the ease and simplicity of the Amanda SpeedHook™; it’s compatible with Jeeps, F150s, buggies, and any vehicle with a 2” receiver hitch.

We arrived early, in a cool morning fog as the Mid Florida Jeep Club directed vendors and participants at the gate. A few weeks back I interviewed Jason Martin, President of the club, so we appreciated how much effort goes into this – their most important annual event.
(Read the whole interview at http://amandaproducts.com/jeep-beach-brought-to-you-by-the-mid-florida-jeep-club/ )

Most members work a regular 40 hour week. One volunteer told me his wife – a nurse – was helping out after a ten day shift. Like Jason said, “We have a great club that really bonds together during this time of the year.”

Why? For charity. Last year they raised $85,000 for the Volusia/Flagler Boys and Girls Clubs and the BlueRibbon Coalition.

The Daytona Beach NEWS-JOURNAL reported that “This year, the club added two additional charities, the Hope Reins therapeutic horse riding center in New Smyrna Beach and Pawsibilities, a national no-kill animal rescue organization with operations in Central Florida.”

Read the whole article at http://www.news-journalonline.com/article/20140425/NEWS/140429557/0/search?tc=ar

At the entrance to Daytona International Speedway

Saturday morning started out cool and foggy, but temps were expected to climb to the 80s.

Soon Daytona International Speedway was abuzz from all angles. The Richard Petty Drive experience had thrill-seekers hitting the 2.5 mile tri-oval (with 31 degree banking) in 600 HP NASCAR race cars. That roaring track made a dramatic backdrop for the Jeep Beach Obstacle Course.

Participants lined up as far as the eye could see

Jason told me “We have about 100 members and – as big as the event has gotten – it takes more and more manpower every year.”

That was obvious from the rail at the Obstacle Course.

It was one thing watching the vehicles go through their paces; it was another to watch club members as they guided participants through – and liberated them from – the hills and boulders.

Club members – and recovery straps – got a workout keeping all the vehicles in the action.

Many photos were obscured by pointing fingers and other peoples’ cell phones. Fortunately, we had a video crew on site and they were able to gain access to the course; more on that later. Meanwhile, enjoy this great YouTube video by Drive With a Purpose. https://www.youtube.com/watch?v=D2myouvD-Lk&feature=youtu.be

Day two at the Recovery Station

Saturday was day two for Amanda Products’ SPECTATOR RECOVERY STATION, where brand ambassadors offered product information, cold water and a charging station for electronics.

The Amanda Products Spectator Recovery Station

We had a mountain of free water and the inside joke was we’d never give it all away. We were wrong; you could nearly tell time and rising temps by the diminishing height of the stacks.

Brand Ambassadors Lori and Andrea

Amanda SpeedHook™ on display

Many attendees stopped in for a closer look and the reactions were phenomenal. Our favorite was “THAT’S FREAKING INGENIOUS.”

Some dug into their pockets and tried to buy the sample hooks on the spot. We directed them to the store on on the Amanda Products website – http://amandaproducts.com/shop/

How hot was it?

So hot the food vendors ran out of water; but we didn’t. We gave our last bottle away at 4:30.

Our thanks

The Amanda Products brand team thanks all the fine people who stopped by the Amanda tent.

And we applaud the Mid Florida Jeep Club for an amazing Jeep Beach 2014; like Jason said, “somehow it all comes together at the end.”

It most certainly did.